Secret Life of Pets

The pitch for Chrysler was one of the first I ever got to be a part of. The final ads were created by a collaboration from Chrysler’s ad agency and Universal’s marketing team, but were based around our pitch and insight that these days pets are treated like family, often our kids. In the same way the needs of a child could point out the features of a family vehicle, the features could be just as useful to owners of a pet.

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GoPro

GoPro was looking to expand their brand beyond the idea of extreme adventure sports. Secret Life of Pets brought the perfect tie-in for an everyday user. From pet-loving moms who are curious what their babies are up to, to the teenager who has lost their last shoe to bite marks, there are a million reasons to wonder what it is pets do all day.