Posts in Advertising
Uniformed Services University

Uniformed Services University has existed since 1972 and has been largely unheard of the entire time. In order to get the university on track, I lead the efforts to rebrand the university with a new look, website, and stories from the incredible community that owe their careers to USU.

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AdvertisingKelsey Stalnaker
American Red Cross

The brief was to create a small integrated social effort to generate awareness and drive donations around home fires. Instead, we created a campaign that blossomed into a cornerstone disaster relief program, internal rallying cry, external identity, and unifying message across 600 local chapters. It quickly crept offline and set records for donations, shares, and reach. 

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